About Us

Yehuda brings over 25 years of business, technological and managerial experience as a CEO of technology and communications companies to lead Cipia. In his most recent role, Holtzman served as CEO of On Track Innovations Ltd. (OTI), a global provider of near field communication (NFC) and cashless payment solutions. In prior years he served as CEO of Mobilogy, overseeing its sale to the American ESW Capital fund. Yehuda was also a co-founder of the software company ExploreGate, where he served as CEO from 2012 to 2016, as well as co-founder of MobileAccess, where he served as President of the company through its acquisition by Corning Incorporated In 2011. Yehuda has a master’s degree in management from Ben-Gurion University and a bachelor’s degree in electronics engineering from the University of Brighton in England.

Dudy Markus is an accomplished executive with over 20 years of experience in technology, product management, and business development within the auto-tech, Telematics, IoT, and smart mobility markets. Dudy served as the CEO of Micronet Ltd. where he successfully led the company’s penetration into the video telematics space. Over the past several years, he has worked as an independent consultant, contributing to notable projects such as the Cipia-FS10 project for Cipia, where he served as the technology and product leader, and as the COO for Blitz Motors, a leading provider of solutions based on Light-Electric-Vehicles (LEV) for the last mile market. Dudy holds a B.Sc. in E&E engineering from Tel-Aviv University, as well as an M.E. in Systems Engineering and an MBA, both from the Technion.

Over his 10 year tenure at Cipia, Tal managed various disciplines, currently leading strategy, product and customer support. Before joining the company, Tal served as Senior Product Manager for key Microsoft Office applications (including Word & PowerPoint), where he gained deep knowledge and understanding of global scale software products. Tal holds a L.L.B. from Tel-Aviv University and an MBA from the Kellogg School of Management at Northwestern University.

Erez joined Cipia in 2012, employing his rich experience for mapping and optimizing Cipia’s computer vision AI algorithms to various architectures including DSPs, GPU, and ARM platforms. Erez quickly rose within the ranks, leading core development projects, and assuming the position of Chief Architect. Since 2017, Erez is serving as VP Research & Development. Erez joined Eyesight after 10 years at Freescale Semiconductor (Previously Motorola Semiconductor), where he managed a global team of 25 developers, and was responsible for various DSP Systems activities, including the DSP Video Software vertical and DSP Baseband software. Erez holds a B.Sc. in Electrical Engineering from Ben-Gurion University and a MBA from Tel-Aviv University.

As one of Cipia’s earliest employees, Liat has been leading the company’s marketing activities since 2008. As Cipia’s VP Marketing, Liat’s responsibilities cover marketing strategy, company branding, public relations, investors relations, event management, product marketing and communication strategy. Liat holds a B.A in Business Administration from Reichman University where she majored in marketing.

Shelly brings to Cipia more than 14 years of hands-on experience in financial management, including fund raising in high-tech companies. As Cipia’s VP Finance, Shelly is leading the company’s financial decision making, finance processes, analysis, financial operations and fund raising. Prior to joining Cipia Shelly served as a VP Finance at Oversi Networks Ltd. and as a controller at Pillar Data Systems. Shelly holds a B.A in Accounting and Business Administration from the College of Management.