About Us

Yehuda brings over 25 years of business, technological and managerial experience as a CEO of technology and communications companies to lead Cipia. In his most recent role, Holtzman served as CEO of On Track Innovations Ltd. (OTI), a global provider of near field communication (NFC) and cashless payment solutions. In prior years he served as CEO of Mobilogy, overseeing its sale to the American ESW Capital fund. Yehuda was also a co-founder of the software company ExploreGate, where he served as CEO from 2012 to 2016, as well as co-founder of MobileAccess, where he served as President of the company through its acquisition by Corning Incorporated In 2011. Yehuda has a master’s degree in management from Ben-Gurion University and a bachelor’s degree in electronics engineering from the University of Brighton in England.

Israel brings over 30 years of executive management experience in the automotive industry (Auto-tech, Mobility and Telematics). Israel founded Sportam, an auto-tech consultancy firm, was CEO of several Telco companies in Israel and the US and was General Manager of Cellocator, the aftermarket Telematics division of Pointer Telocation Limited. Israel holds a BA in Computer Science and a BA in Economics from Bar Ilan University.

Tal is responsible for the Product and Support disciplines at Cipia. Before joining the company, Tal served as Product Manager for key Microsoft Office applications (including Word & PowerPoint), where he gained deep knowledge and understanding of global scale in software products. Tal holds a L.L.B. from Tel-Aviv University and an MBA from the Kellogg School of Management at Northwestern University.

Erez joined Cipia in 2012, employing his rich experience for mapping and optimizing Cipia’s computer vision AI algorithms to various architectures including DSPs, GPU, and ARM platforms. Erez quickly rose within the ranks, leading core development projects, and assuming the position of Chief Architect. Since 2017, Erez is serving as VP Research & Development. Erez joined Eyesight after 10 years at Freescale Semiconductor (Previously Motorola Semiconductor), where he managed a global team of 25 developers, and was responsible for various DSP Systems activities, including the DSP Video Software vertical and DSP Baseband software. Erez holds a B.Sc. in Electrical Engineering from Ben-Gurion University and a MBA from Tel-Aviv University.

As one of Cipia’s earliest employees, Liat has been leading the company’s marketing activities since 2008. As Cipia’s VP Marketing, Liat’s responsibilities cover marketing strategy, company branding, public relations, investors relations, event management, product marketing and communication strategy. Liat holds a B.A in Business Administration from Reichman University where she majored in marketing.

Roni brings over 20 years of experience in executive management and global operations. Prior to joining Cipia, Roni served as General Manager and Global VP of Operations at Syneron-Candela LTD, and Global EVP for Operations at Siemens SCSP Ltd., M-Systems, and Nice Systems. His expertise covers a wide range of operations processes, including planning and control, cost reduction, procurement, and supply chain management. Roni holds a BA in Business Administration from New England College, New Hampshire.

Shelly brings to Cipia more than 14 years of hands-on experience in financial management, including fund raising in high-tech companies. As Cipia’s VP Finance, Shelly is leading the company’s financial decision making, finance processes, analysis, financial operations and fund raising. Prior to joining Cipia Shelly served as a VP Finance at Oversi Networks Ltd. and as a controller at Pillar Data Systems. Shelly holds a B.A in Accounting and Business Administration from the College of Management.